Location, location, location

Jon has just finished working his way through the 22 bags of recycling from last month’s Monkton Park Community Clean Up. It was indeed a record breaker, and I’ll be posting more details about how much was found very soon. However, one thing jumped out at me while looking over the data: Tesco-branded products accounted for 6% of all finds. Based on this, it can be extrapolated that many of the other items of rubbish and recycling we found were also purchased at Tesco. This shouldn’t come as a surprise—after all, it is the closest large supermarket to Monkton Park.

How does this help? Knowing where the rubbish is most likely coming from offers the possibility of staging an anti-litter intervention before littering has even crossed a customer’s mind. Whether that is reminding everyone that there is a fine for littering (which is now up to £150) or using bespoke signs to catch people’s attention as they walk out the door, supermarkets can play an enormous role in the battle against litter.

So Tesco, any interest in pitching in to help reduce litter in Chippenham?

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