I don’t watch much television, and when I do I try to avoid
ads whenever possible. But while letting my brain pleasantly turn to mush over the holiday weekend, I spotted this Yorkshire Tea advert that works in an anti-littering message: “the little things matter”. 

Imagine if other companies followed suit: just a small reference here and there to the fact that rubbish should be binned. Or that anyone can pick up litter while out and about. Just a little bit of social responsibility could make a big difference in 2017 and beyond.

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